Hola, soy Rebeca
I studied banking and finance, and have an MBA from IE (Instituto de Empresas), but my love for brands led me to build my own clothing line. This venture allowed me to develop a passion for branding and content marketing over the course of 10 years.
Currently, I support companies and individuals in building their brands through content marketing and branding. What sets me apart is my understanding that brands are a reflection of people, and that it’s the key to connecting and building a digital community.
I have worked as a consultant and general manager for platforms such as foodpanda (now domicilios.com) and I was the creator and director of my own brand, Ayrawear, with a presence in Colombia, Chile, USA, Spain, Canada, and the Dominican Republic.
Don't design for people, design for people interacting with brands.
"As a passionate fashion branding expert, I have a unique eye for style and a deep understanding of what drives consumer behavior in the fashion industry. With extensive experience in branding, marketing, and creative direction, I am able to create powerful, impactful campaigns that truly capture the essence of a brand. My goal is to help fashion companies build a strong, recognizable brand identity and connect with their target audience in meaningful ways. Whether working on a new product launch or rebranding effort, I bring a wealth of knowledge and creativity to the table to help my clients achieve their business objectives."